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Change Management Essay Essay Sample

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❶One analysis concentrates on the structural components of an effective culture that is agile enough to change yet solid enough to be stable enough to grow on Designing the Innovative Organization Galbraith, Build up the future image of company with implemented change and suggest this image to all employees.

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The change management model is used to provide change management agents with a model that is both structured and measurable for the process of managing as well as evaluating the process of change. The developed tools are to be used as measurement constructs to be used for evaluating the process of change. The main argument is that there are certain fundamental variables that contribute to a successful implementation of the process of change. The variables to be used do include important success factors of the process of change, issues of communication and…… [Read More].

Management Change Management Theoreticians' Various. This is why the leader and his team must be selected before this step. Establishing the timeline of the process is in direct connection with the previous step. Identifying the need or desire for change requires management skills like analyzing and organizing. Identifying and evaluating the effects of change require strong analysis skills, combined with the ability to forecast the development of business processes.

Evaluating the climate for change requires observation abilities and control. The step consisting in developing strategies requires for the people involved in the process to be able to plan, to organize, to direct, and to control. Establishing the timeline of the process requires time management skills and the ability to organize. The leader of change must possess a series of other management skills, like leadership, motivation, and self-management Drucker, The most important skills that ensure the success of implementing a change management process are…… [Read More].

Change management is both a necessary component to organizational success, and, at the same time, it is cause for confusion and tension among employees. This paper reviews the issues and problems presented in the Spice-Trail Oriental Condiments and Relishes paper -- from the perspective of change management theories and practices.

Hired by Kim as a consultant to help smooth out the rough edges and provide strategies for success, this paper reflects the need for leadership changes, cultural adjustments, and other organizational transitions in order to become profitable as well as an enjoyable place to work.

Spice Trail Issues and Problems When it comes to the difficulties inherent in launching a new company or enterprise, Machiavelli said it very well in Change Management Change in Organization. The process of change has been described to have three fundamental phases: This view is based mainly on Kurt Lewins' assumption of the systems theory of homeostasis or dynamic stability. A primer Change management theories are widespread, and not astonishingly change is a steady and given power in our world, so change management has become an essential tool.

Business Process eengineering - BP is one of the change management theories that focus on the procedures by which organizations get their work accomplished. The organizations would be more proficient if better processes were put into practice. Change Management Critique of Kotter's Eight Stage Model of Change The development of change models to support the way that management undertakes change may be seen as a useful development; providing a framework from which change may be understood and therefore actively managed.

One of the first models of change was proposed by Lewin , p22 , which presented a relatively simple format for managing change, made up of three stages; unfreezing, the change and then refreezing. It may be argued that this has formed the basis of many subsequent change models, which is built on this foundation and expanded and extended the concept.

For example, the well-known eight stage change model by Kotter , p33 may be seen as readily some inspiration from the simple predecessor from Lewin. Kotter's model, with eight stages, has been argued as being one of the most comprehensive change management models facilitates consideration for many…… [Read More].

The company's founder and CEO continues to operate the five divisions of the company privately, with only a handful of insiders knowing the real financial condition of the company.

During the recessions of the s, the company management decided to forego annual raises and none have been offered employees since. It is common knowledge that the only way to get a raise is to get a job offer from outside the company and see if Cincom will match it they often do or leave and come back in later years for a higher salary several employees have done this as well.

Cincom is having trouble holding onto its highest-performing engineering, marketing and sales employees as a direct result of not having…… [Read More]. Measuring results Key learning Leading Change Interview Change management addresses the issue of managing change within an organization. Organizations adopt different methods to implement and introduce change that relates to organizational structure, processes, or individual transactions within the company.

The Human esource H department is usually tasked with this responsibility in large enterprises. However, the executives within a company are broadly responsible for facilitating and enforcing the change. The role of company directors has become vital in introducing any organizational change.

The literature review indicates that change should be introduced gradually and rather than change itself, it is the management of change that is a more challenging task for the directors, executives, and managers of a firm. This paper aims to present findings of an interview held with a director…… [Read More]. Change Management the Objective of This Study. Change Management The objective of this study is to examine the evolution of change management. The work of Hiatt states that the field of change management is a confusing and often complicating field for study as change management "is the application of many different ideas from the engineering, business.

Change Management After recession, many employers expected their employees to inject more hours into work than they did before the recession. This trend is expected to continue in the near future because employers believe that working extra hours increase productivity.

This can however, be dangerous in the long run because it affects employee well being and retention Lepore, Organizations that pressurize their employees to work extra hours to increase productivity are faced with the imminent challenge of sharp increase in voluntary turnover especially when these employee's concerns are amicably addressed and talent management initiatives put in place.

Work related stress and poor work-life balance weigh down on employees and this negatively impacts companies' ability to keep their best workers. In such organizations, employees hardly have a sense of ownership or participation in new initiatives. In many such organizations, too many initiatives are introduced at the same time thereby making…… [Read More].

Change Management Within Toyota We. The use of competitive analysis is an example of taking a contingency outlook to the issue of change and problem solving. Ford illustrates that often organizations base future behavior on past performance. This view is at the core of the contingency perspective, and has been taken at time by Toyota. For example the Toyota Production System itself is an example of incorporating the contingency perspective.

In designing and implementing the system, Toyota worked within the constraints of their employee's ability, as demonstrated in the past, and focused on the internal strengths of those employees and their own production processes that they could leverage. TPS was entirely designed to fit within the boundaries of Japanese culture and technology at the time, based on past knowledge. Toyota is a dynamic organization that is often viewed from the systems perspective.

Implementation of this change will require leadership to examine barriers to implementation of the system including overcoming resistance to change among personnel. The hospital is a major employer in surrounding areas. Implementation of EM will allow the hospital to transfer medical records quickly and easily among facilities within the organization and to outside facilities that request them.

EM represents state of the art in patient medical record keeping. EM is gaining in popularity and old paper systems are quickly becoming outdated. The main reason for EM's success is that it improves quality, tracking ability, and most importantly, patient safety due to the speed with which staff can access the patient's medical records and history. This time savings can result in better survival rates and…… [Read More]. Anticipating Change Anticipating Change is the ability to see what has happened in the past and what is happening now, and realizing what is most likely going to happen next.

When you use this skill and become experienced at anticipating change, you feel more in control in changing situations, and become more valuable. Taking New Actions Now is the ability to see what you need to do differently and to do it soon.

Then, look at the results and see where you…… [Read More]. Change Management -- a Case Study of. However, this was not always the case.

Organisations exist in a constantly evolving environment, warranting change. Organisational change occurs as a result of factors such as industry and market shifts, technological advances, socioeconomic changes, as well as political and regulatory shifts Hayes, Indeed, examples of previously powerful organisations that have declined or even collapsed due to failure to adapt to change are not uncommon.

Postal Service, Blockbuster, Yahoo, and Xerox are ideal examples. These organisations failed to innovate and embrace change, leading to either acquisition by other companies or collapse. This paper critically evaluates research on change management. Following a comprehensive definition of the field of change management, attention is specifically paid to innovation…… [Read More].

Competitive advantage from change. Making sense of change management: Integration of random variation and creative synthesis. Academy of Management Review, 40 3 , The importance of an innovative leader in the organization. Organization development and change. Innovation is change management. Research-Technology Management, 56 4 , The theory and practice of change management.

The value cocreation strategy VCS model. International Journal of Organizational Innovation, 8 2 , 6— View Full Essay Billions of drops in millions of buckets. Review and analysis of Billions of drops in millions of buckets: Goldberg feels the significant lack of efficiency-powered philanthropy signifies that a much better usage of resources is much more critical than enhancing the total amounts provided.

This paper explores the position introduced by Goldberg and is going to consequently create a position that facilitates it. Latin America health sector reform initiative in performance-based reimbursement to improve impact: The art and science of philanthropy. University of Chicago Press.

Billions of drops in millions of buckets: The role of donors in enhancing quality and accountability in humanitarian aid. Performance Improvement, 42 8 , Critical success factors in project management globally and how they may be applied to aid projects. Managing Changing Managing Change reflect critically personal perspective philosophy managing change changed semester Drawing learning experiences semester group case study, relevant change management theory, reflections relevant personal experiences organisational change , reflect critically personal perspective philosophy managing change changed semester.

Managing change The world we are living in is always changing. The nature of the business world today is very different than the way it was decades ago.

This is because, as people are always faced with new problems and as such, come up with new ways of doing things in order to better their lives. The people therefore come up with new technologies to meet this needs. For an organization to remain relevant, it must be flexible enough to change with the changing times. Resisting to the wind of change will make the organization obsolete and lead to their collapsing Zilwa, Change Management and Enterprise Resource.

Above all else, senior management must show belief in and a strong commitment to the change as well for it to succeed Aladwani, Best practices in this area are achieved when companies rely on transformational or Coach-based leadership relative to transactional or authoritarian-based means Ash, Burn, The greater the belief those most affected by the EP implementation see the new system as a compliment to what they are doing, the lower the resistance to change.

Senior management must take on a leadership role for this to happen however. Lessons Learned Based on the lessons learned from successful and unsuccessful EP implementations, the key success factors of enabling top management leadership to take a role in defining risks and rewards of the new implementation is critical Aladwani, Second, the EP implementation must be "owned" by those most affected by fit for the change management program to be effective…… [Read More].

Change Management in Large and. Smaller firms can use change management concepts to assess the current economic and environment and find a unique niche that they can fill, and become a first mover in a new marketplace. Strategies for dealing with change resistance are often important in large organizations with many different employee subcultures, but a small firm may also be resistant because of its 'homey' atmosphere that can cause resistance to change.

A smaller organization with more limited resources can likewise benefit from the constant housecleaning of inefficient ideas and processes of change management.

In both small and large organizations, change only happens through people, and the people-focused strategy of managing change and making changes work rather than hinder the organization is useful to all organizations, regardless of size "Thirteen Tips for Managing Change," , North Central Regional Educational Laboratory. Retrieved 6…… [Read More]. Change Management at the Personal. The goals of the organization are typically not aligned with the personal goals of the employees and for this reason the people do not feel psychologically to make the most efforts for the best of the organization.

The reward and recognition system in any organization, for the benefit of the latter, must be worked out in order to monitor consistently the personal motivation drivers for each of the employees, motivate them accordingly, and show them precisely how the changes in the organization are aligned with their personal goals and aimed to improve the organization and personal employee position.

All the people employ very small portion of their skills and capabilities daily and right management can reveal much more talents for the advantages of the organization. Change Management an Evaluation of the OD.

Change Management An Evaluation of the OD Approach to Change Change may occur in a number of ways, reflecting practical differences in the way it is implemented as well as the attitudes of management in the implementation. The current fashion in management literature, reflecting the predominant management theories is the utilization of organizational development values, with a softer and more humane approach to change management.

This approach may be seen as contrasting significantly with the harder approaches to change management, often argued as the more favourable approach, but it is not always the best approach.

In order to appreciate when the OD approach is beneficial, and harder approach may be more useful it is necessary to examine both models and consider their application. To appreciate the differences a useful approach can be achieved by looking at Beer and Nohria a, p model where change is divided into two types; Theory…… [Read More].

Change Management Change in the Words of. Change Management Change in the words of Wong , p. Changes are largely inevitable. In projects, changes according to Meredith and Mantel , P. In some instances, a manager could encounter some behavioral alterations on the part of team members as they encounter change. The said alterations in this case could be as a result of the different responses people have to change. For instance, as Wong notes, while there are those who may be curious to learn more or view the possibility of change as an opportunity, others could either be suspicious or skeptical…… [Read More].

Change Management Scenario The contemporary business environment is rapidly evolving. Globalization has taken over the organization environment, and with this business is forced to undergo continuous and rapid change driven by increasing stakeholder expectations, new technological advances, and competition that is not only global, but viral Bendell, This has resulted in a dramatically different business environment in which the modern business, in order to survive and prosper, is forced to evolve and regularly revise their internal and external business processes.

Typically, aggressive and rapid change management systems germinate within the private sector -- only after trial and error, testing, and numerous permutations did they become standard within the public sector organization. This paradigm, however, changed in the late s with a combination of rising client expectations to effectively address major socio-culture, economic, and demographic issues, and change in governmental oversight and minimal requirements pushed management in the public sector…… [Read More].

Change Management- Human Resource Looking. The consultant's proposed solution was second-order change, a kind of solution that was applied to employee turnover because it provides a remedy to a problem that seemed to be inherently problematic and systematically impossible to resolve given the current situation of the hospitality industry.

By allowing Gunter look into the problem through a different perspective, that is, by looking at turnover as simply a reality and not a problem, he realized that there is no need to solve it, but only to capitalize on it.

That is, highlight Green Mountain as a premiere training resort for aspiring hospitality managers, and make this asset work for the resort to hire competent employees that will make Green Mountain resort profitable and eventually, a first-class resort. The above-mentioned images of change managers allowed Gunter and the consultant to integrate these images and help Green Mountain resort get back on track and not suffer…… [Read More].

Change Management as a Manager of Students. Change Management As a manager of students, there are a number of changes that may be expected of me during the time that I am in the position of responsibility. It is therefore significant to understand the aspect of change management and how to implement change without meeting a lot of obstacles.

The changes within the academic sphere could be in the form of improvement plans management or improvement of the daily work. The chapter discusses in depth the aspect of improving the daily work which is very relevant within a school as well as the methods of problem solving. The concept of managing and improving daily work has been given a five pronged approach while problem solving has been given a seven pronged approach. Managing and improving daily work The five steps towards managing and improving the daily work within an institution has been summarized as Understanding the process,…… [Read More].

Change Theories Change Management and. If the need for change is accepted, rationally, then emotionally, then gradually workers will become more willing and open to learn, and to incorporate the change into the organization's standard operating procedures.

Individuals are more apt to accept change if, for example, they are convinced that it will improve patient care in the long run, than if the directive is merely dispensed as required because 'management says so.

Communicating is an essential aspect of 'buy-in' but so is fostering a positive sense within the organization about the proposed changes by 'creating early wins' Campbell This will lead to an increase in people's perceived own competence in their new roles. Unfortunately, starting with easier projects is not always feasible, but even if it is not, a Clinical Nurse Leader must be particularly sensitive…… [Read More].

Change Management in Order to. The change leader should feel confident about the change if decision criteria are driven by impartial and objective considerations and his position is based on organizational, mission, vision and strategies. Then leader should try to convince all employees on objective and factual grounds while also taking care of their emotional issues. If leaders do not behave well and control their own emotions then employee morale gets affected.

This often launches a flurry of activities in the right direction to start with. However, sustaining the quality and level of activities is a different ball game. For the abstraction that is called business, it requires more than organizational structure, incentives and job descriptions to have a multitude of people work in a concerted manner towards a common objective…… [Read More]. Change Management Using Various Organizational.

Software quality management, compliance, and collaboration across the entire organization also need to be integrated at the process and role level with the LMA supply chain. As the LMA supply chain is very unique in that it specifically deals with prototypes often that are under covered under security guidelines and clearances, there needs to be continual focus on change management and task ownership in this area as well.

For LMA supply chains is their major source of pricing competitive advantage as the company ahs been responsible for several innovations in this process area Cheung, Myers, In conclusion as CEO of LMA the challenge of attaining and strengthening global competitiveness begins with being a transformational leader followed by concentrating on transforming compliance into a competitive advantage, and also striving to create a high level of task ownership, mastery and collaboration within and between the company's teams and outside partners including…… [Read More].

Change Management A Case Study. In this system, in which we must increasingly compete for students and research dollars and create new sources of funding, international university rankings are the utmost importance. Probert, There are two benefits from these changes noted and stated specifically is: Change Management Implications of Lenovo's. According to Liao , "The companies have entered into significant, long-term agreements that give Lenovo customers preferred access to IBM's world-class customer service organization and global financing offerings.

This will enable Lenovo to take advantage of IBM's powerful worldwide distribution and sales network. Lenovo's customers are able to count on the entire IBM team - including sales, services and financing - for access to IBM's legendary end-to-end it solutions" p.

In addition, pursuant to IBM's five-year contractual commitment, it will also provide Lenovo with warranty services and provide Lenovo customers with leasing and financing arrangements.

According to Liao, "Through this long-term relationship, customers will receive the best products with the lowest total-cost-of-ownership" p. Among the company's initiatives in this final phase of the change management process were additional efforts to further support their new dual business model. To this end, Lenovo upgraded its technology to work with…… [Read More]. Change Management Model and Project.

Change management is one of the most important components in the successful operations of a company or business organization. The modern business environment is characterized by numerous changes that are attributable to various factors including technological developments and globalization.

In this regard, business organizations or companies increasingly face the need to adopt changes in their operations in order to align their businesses with the industry they operate it.

As a result, there are various change management models that have been developed to help the management in instituting and managing organizational change. These models help in management of planned and unplanned change in the organization in order to enhance its efficiency and effectiveness in the industry or market it operates in. Change Management Kotter's sequence: Best Buy's successful adoption of change Change management: Best Buy's successful adoption of change It is said that change is constant and the one constant in economic life is change.

But despite the 'predictability' of change, the phenomenon of change resistance is another 'constant' in organizations. John Kotter in his book Leading Change offers an eight-step prescription to fight against change resistance, to create a positive environment that fosters change.

The efficacy of Kotter's eight steps can be seen in Best Buy and its shift a results-only system of valuing employee's contributions, which stands in stark contrast to its previous attempts to institute change. Establish a sense of urgency At Best Buy, before adopting a results-only work environment, the organization was a "ferociously face-time place" Smashing the Clock, , Business Week.

Burnout and attrition of high-quality…… [Read More]. Change Management Describe at least three internal and external drivers of change for the organization in this simulation.

Internally, organizational changes are driven by three external pressures, as defined by Lewin's along the three-stage model of unfreezing, changing and refreezing employee behaviors. Motivating people during each of these change stages reinforces the acquired behaviors. Unfreezing involves the motivational factor of persuading people to replace the old behaviors and attitude with the preferred behaviors and attitudes by demonstrating the need for change by infusing employees with the knowledge and the confidence that the new behaviors and attitudes are needed to cope with external pressures.

Kreitner and Kinicki, Change Management and Lewin's Change. Yes, the merger may have been a good idea in the beginning and would have allowed both companies to form a considerable economy of scale, but only if they could work out their differences and be able to make the changes necessary. According to Lewin's model they never even got past the first age, therefore they were never able to make the changes in the first place.

A merger requires that both companies "unfreeze" of their business model and other elements of their company. Unless they can get past the first age, they will not be able to get to the second and third stage of the change model. This one the key lessons that is learned by the failed merger of Daimler-Chrysler. One of the key reasons…… [Read More]. Change Management in Healthcare Organizations. Summary of argument, Hypothesis The role of leadership styles and their applicability to the success or failure of mergers, acquisitions and alliances is the focus of this research.

Any leadership study, to be relevant, must also focus on the needs of those served by the organizations studies. That is why in the proposed Change Management Equilibrium Model have customer-driven processes at their center or core.

The focus of the research to either validate or refute the model is based on consistency and collaboration as two factors that also serve to create greater levels of integration between the two or more healthcare providers merging or changing their organizational structures to better serve the market.

This market orientation is what many public-ally-owned and operated healthcare providers struggle with, as often the source of funding becomes their "customer" or whom they serve Brinkmann, O'Brien, Studies by AM esearch for example show…… [Read More].

Change Management and Implementation in Health Care. Education and communication The strategy would enhance both long-term and short-term change. It prevents the presence of resistance especially where there is inadequate information about The New Hire Orientation Project.

The step is essential because people will start to adjust to the new system even before the project is established. More so, the strategy allows employees and other stakeholders to understand the primary reasons for establishing the change Zeng, Education will also play a significant role because it will enable the employees to connect the practicum change with the institution's short- and long-term objectives.

For this reason, they will help with the implementation of the change. Participation and involvement I would facilitate change for the short-term.

In this case, it is effective in situations where the initiators do not…… [Read More]. Chaos theory states that change represents a contemporary corporate model which is best suited to the advanced corporations of the current era. The theory understands the fact that change is unavoidable, but that forecasting its trajectory and time is hard Taneja, Mergers, acquisitions, governmental takeovers and liquidations, which are ever more frequently observed, all support chaos theory premises.

Akin to chemistry, organizational change may be classified as organic flowing from an existing process or inorganic entirely different Wong, As organic evolution necessitates…… [Read More]. Change Management Online Multitasking Perhaps. Over time, from one second to the next, human behavior constantly changes, contributing to the fact that human behavior, consequently human cognition, constitutes a dynamic process.

Thelen and Smith, Communication, also a continuous interactive process, serves as the overtime interaction between the human motivated information processing system and the communication message. Geiger and Reeves, ; Lang, ; Rafaeli, Media multitasking indicates a user will simultaneously experience exposure to content from various media.

As a result, the continuing, shifting attention results in less effective retrieval of information, as well as, experiencing challenges retrieving, encoding and storing information. Statement of Problem Despite contradictory indications from communication and cognitive psychology, younger adults' fill their lives with multitasking around media, as well…… [Read More].

Change Management It Begins by. The first is structural resistance. This resistance may lie in the organization's rigidities as demonstrated by their current structure. Closed mind-sets of organizational members offer another form of resistance to change.

This is often found in a dedication to obsolete business strategies. Organizational members may simply not see the value in the change to occur, when compared to existing processes and procedures.

The corporation was stuck in their mechanistic command and control model, a business strategy that had lost its effectiveness Engdahl, The organization may also be entrenched in organizational culture that simply isn't conducive to change. In some instances the organizational values can be a powerful motivator of change, however, in others, it may be a strong resistor. This is especially true in the instances where organizational members don't have the skills…… [Read More]. Provide two specific reasons why having a structured change management process will improve the chances of success for a project.

In at least words, provide a comprehensive answer using your reading, knowledge and experience. Every project must ultimately be implemented by human beings and serve human beings -- and yet, by nature, human beings are change-resistant. Change management is an important way to ensure that the change 'sticks' by creating buy-in for the change.

Conveying a sense of urgency and the need for change is a vital component of enhancing change receptivity. People may use the excuse that they cannot handle the change to ensure that it does not work. Change Management More Than 60 of the. Organizational changes usually fail because they do not approach it in a holistic manner needed to come up with and achieve change. Establishing a Vision Establishing a mode of making people appreciate the purpose of the change is beneficial in the entire change process.

When people are aware and informed of the goals and objectives together with the changes that they need to effect, they usually seem to make more sense in their work, reducing resistance. The moment a coalition is established and trained to implement the change, experience of experimental learning and participation at times usually equips others with the full with the knowledge of the required changes that need to take place and how to witness its…… [Read More]. Change Management in Designing the.

The focus of each study is how to navigate the complexities of organizational change while keeping the company in balance and moving forward towards its objectives Galbraith, One analysis concentrates on the structural components of an effective culture that is agile enough to change yet solid enough to be stable enough to grow on Designing the Innovative Organization Galbraith, The other concentrates on how best to define the cultural foundation of a company from a sociability and solidarity standpoint Goffee, Jones, Both of these approaches are highly effective in creating a navigational focus on change management and cultural strategy decisions.

As both analyses illustrate just how potent the potential is for modifying a culture based on its ability to take into account the myriad of factors that resist change, their insights would be invaluable for managers looking to side-step the major stumbling blocks evident in resistance to change.

At any level, the process of change needs to be managed to some degree. Generally, individuals can manage their own processes of change and in many individual cases, change may happen more spontaneously.

Change that occurs in systems, like organizational change, requires a more strategic or structured approach…… [Read More]. Change Management Done Wrong. Bill Brady and the financial institution he works for is an interesting one. An infusion of young blood has led to the presence of potential upheaval. The new EVP has some of the same ideas as Bill but the time horizon for change is immediate rather than gradual. It would also seem that age discrimination might be at issue given the propensity for the new EVP to hire younger people with the attrition that is about to occur quite likely affecting older and more experienced workers much more significantly.

While being ambitious and bold is typically a good thing, being reckless and brash is less than wise. As stated in the introduction, the changes desired by the EVP are many of the same changes that were suggested by Bill in the past. However, the time horizon in question is much more constricted.

The only saving grace, it would seem, is…… [Read More]. The first step towards organisational change is to understand the requirements of the organisation and issues with the current management structure.

The purpose of the paper is to provide insight of change management process in the chosen company which is McDonalds and provide solution and recommendation for the same.

It is renowned fast food brands all over the world with more than 32, branches in countries. The big Mac is one of the most successful products of McDonalds. McDonalds offers a menu which is almost the same all cross the world.

The menu includes burgers, hamburgers, cheese burgers and drinks include soft drinks with fries. McDonalds target customers includes kids, teens and families. It is now the most renowned brand in fast food that sells ready to eat and quickly served fast food. In spite of being a famous brandMcDonaldsis still facing some issue and needs to change its management structure and image as the people in current time have a bit different expectations then those in previous days McDonalds Fast food has always been known as junk food with no nutritional value and the popular opinion was that fast food results into obesity by increasing fats in the body.

McDonaldsis facing problems as it is a well established fast food brand and fast food is always related to unhealthy and fattening food, while competitors ofMcDonaldshave already made a move towards health conscious products by introducing entire new range which is healthy and non fattening. Advertising and marketing places an important role in establishing an image of the company in the eyes of the society in which it operates. The scope of change widely lies in the implementation of integrated marketing strategy.

In this paper the importance is given to marketing and advertisement part as to launch new range of healthy products, the company has to implement new marketing practises. The main objective of this campaign is to promote its new products which are healthy and contains low fats.

This will help create positive image of McDonalds among the customers and make them aware of new products which are healthier than the earlier once. To execute these plans the company has to plan its new strategy of advertising and marketing ideas and put a team in place to implement this strategy.

The company has also introduced new smoothes and shakes along with healthy breakfast which is available before 12 in all the branches in UK. The marketing integrated campaigns main aim to reflect company mission and new attitude is been seen by the public through companies new promotion and marketing plans. When implementing change, conflicts will always follow.

There are always conflicts on the route towards changes either before or after it has been initiated. Change in management can be the reason to bring success or failure to an organisation; however conflicts can bring problems if there are not resolved in time as they can bring obstacles in the new management structure introduced.

The management has to be aware that it should be capable of not only introducing necessary changes but also be able to implement them effectively clearing all the obstacles.

The main reason to bring changes in the organisation structure especially through marketing campaign is to improve the image of the organisation and to make the company more competitive in its industry. The company might have to face many obstacles in doing this and these obstacles can be both external and internal. It is important to know the consent of the stakeholders of the organisation as they are very important part of the organisation.

Stake holders include share holders, customers, supplier and employees. But there will conflict due to changes as there will be resistance from the side of employees or customers themselves as often people resist changing. There may be employees or customers who would accept the change happily but the problem is with those who do not agree with new management system which is to be implemented.

Most of the time they may think that the change which has been brought is nothing to do with the issue or it may worsen the situations. I it may also happen that within employees they might not trust people who are in charge of this new change. Employees are not the only one who creates obstacles for change sometimes even the customers are not ready for change.

If they do not take to change positively then this may create issue for the company to achieve its goal for the change. Along with this another problem that McDonalds may face is finding the right staff to drive this change that will be responsible to deliver these changes in department of marketing and communication.

The strategic implementation is important part of changes; complications in this can be problematic for the company. There can be many other issues which can create barriers in changes such as conflict in view of share holders or the problem in finance and lack of budget of the company another problem can be sustaining the process of change. As per carlopio innovation is something that does not happen in a day it takes series of phases to finish the process of change.

Staff involved in this change management process must undergo some kind of training and learning procedure to make them competent to sustain the series of change until it attains success. Inability to handle or lack of experience and knowledge in implementation of strategic change may not be able to achieve integrated marketing and communication strategies. So to overcome the problem of negative response the management of the company should make the staff go through necessary training and development programmes.

The training programme should be such that it should provide complete understanding of the programme to the members of the staff. It should make sure that none of the information is missed in the training programme. After the programme there should be a follow up to check if all the members have understood and have sufficient information to support change.

There can be internal conflicts between the members of the staff due to cultural issues. This bring problem in harmony of the members in the organisation, leading to conflict within the company. McDonalds must understand the cultures of its employees and should identify the problem that may be caused because of the conflicts if any wikins and Dyer, McDonalds should incorporate governance in the system to enhance the quality of staff and the time spent by them at the work place.

Different appraisal policies can help to boost employees. Working environment can also be improved so that staff members can have a good time while working for the company which at the same time also benefits the organisation. Strong organisation culture along with good management team is needed to solve such internal conflict issues. The second most important change is to sustain the success that had been achieved through implementation of new management process.


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- Management philosophy: Change management theory This paper’s theme is an analysis of change management theory as a component of management philosophy. Change management is a significant for many organizations.

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Similarly, Change management is a systematic approach to dealing with change, both from the perspective of an organization and on the individual level. Furthermore, it has at least three different aspects: adapting to change, controlling change, and .

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Head: CHANGE MANAGEMENT QUESTIONAIRE Change Management Questionnaire Nov 9, Change Management Questionnaire The purpose of this paper is to discuss organizational change and the management of that change. The change management process and the strategy have to revitalize all departments without pushing change from the top. As a part of the implementation strategy, the leader should monitor and adjust strategies in response to problems in the revitalization process.

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Whatever may be the objective and the new set of direction of the organisation, the leadership of the organisation has to accept the fact that change management is the bottom-line to achieve those objectives and, has to make this change management the new normal for the leadership. With respect to the previous discussion, change management alone is not only the essential thing to competitive advantage. Other factors such as social responsibility, use of power and leadership also need enough consideration. REFERENCES: Almaraz, J. (). 'Quality Management and the Process of Change', Journal of organisational .