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How to Write a Persuasive Essay

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❶When people make a commitment to an idea, they tend to find it very difficult to change their minds without creating conflict or anxiety called, Cognitive Dissonance. In order to further strengthen the argument in your persuasive essay, try using one or two direct quotes from experts on the topic.

Persuasive Writing Techniques

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Another benefit of using quotes in your writing is that they attract the eye when put inside quotation marks. When writing your piece, ask yourself where you can find quotes and testimonials that will support your case. The use of metaphor and analogies and similes have been used to influence, persuade, educate, and convince for thousands of years. Most of the Bible and other religious books are written in metaphor.

How is what you want them to do like something they love to do? What are the parallels between the two? If you are selling a product, how is your product like something else very desirable? Here are some examples: If you can pull it off, make your reader feel special. He swore that this technique worked miracles. Show No Gray Area.

Which one are you going to choose? An example of this technique: Belong to a Special Group. Because of our tribal nature, we almost always seek out people who are similar to us.

Veterans, collectors, artists, even people who have the same illnesses are all groups that come together in rapport. There are a few variations on this technique that you can use alone or in combination: Each one would require a different approach. Here are some examples using each of the variations above: What are their interests and desires?

What group of people would my target want to belong to? Have Them Make a Commitment. When people make a commitment to an idea, they tend to find it very difficult to change their minds without creating conflict or anxiety called, Cognitive Dissonance. This is a little more difficult to do in one-way writing say an advertisement or a sales letter , but it can be done.

For an advertisement, You would first ask your readers a question where they would most likely say yes. What better way to show your love for her by giving her a delicious and nutritious meal. For a more personal correspondence, say an email, online chatting, or a letter, you could ask one of these questions: Hey, can I borrow twenty bucks?

When writing your piece, find out how you can get your reader to make a commitment, even a small one: Most people are unhappy with their lives…or at least a some aspect of it. Many of them want change. Your offer must do more than change lives though, it has to change lives with the least amount of effort. What many people are looking for is the Magic Pill. Something where they wake up and their lives are magically different. You, your spouse, especially your kids are affected by the health of your beloved dog.

The first rule here is to simplify the steps they need to take. Narrow their choices or options down. Top persuaders often create urgency by telling their readers how scarce their offer has become. But please hurry, we only have 53 bottles left. You can find more on presuppositions and what they are here. Just think of what you want your readers to believe about your offer or product. Then put it into a question form. Whether they answer yes or no, by answering the question they imply that Special-J Dog Food will make their dog healthy.

When writing, ask yourself how you are going to imply your claims. Use Rhetorical Questions to Make Claims. This one is used a lot by the mass media.

Take a claim that you want to make, and try out different types of questions to frame it in. There you have seventeen ways to influence and persuade…. One mistake I see quite often in ads and other forms of persuasive writing is sentences that are too long.

The longer your sentences, the more difficult they are too read, and the more likely they will be ignored. You can mix and match these techniques depending on your project. They are often quite small in size and need to get the job done quickly. You now have a ton of power in your hands.

Please use this power ethically. Thanks for reading this post. Clearly, you are an incredibly intelligent person. And I like you, I really do.

The sooner you start adding NLP Language Patterns to your advertising, the sooner you will get more business and make more money. Click the above image to learn more. If your advertising isn't doing as well as you'd like, you're probably not being persuasive enough.

Why keep knocking your head against the wall trying to get more business? Click this link if you'd like me to help you create compelling ads and websites. Related Posts Not selling enough?

Students steadily build writing skills and confidence with each online writing course, guided by one-on-one instruction with a dedicated, certified teacher. Our middle school online writing courses, Welcome to the Essay and Advanced Essay , teach students the fundamentals of writing essays, including the persuasive essay. The high school online writing class, Exciting Essay Writing , focuses in depth on the essay writing process with preparation for college as the goal.

Tips on Writing a Persuasive Essay. Close with a thesis statement that reveals the position to be argued. Body Paragraphs Each body paragraph should focus on one piece of evidence.

Within each paragraph, provide sufficient supporting detail. Opposing View Paragraph Describe and then refute the key points of the opposing view. Concluding Paragraph Restate and reinforce the thesis and supporting evidence. Drafting the Persuasive Essay When writing the initial draft of a persuasive essay, consider the following suggestions: Open with an unusual fact or statistic, a question or quotation, or an emphatic statement.

Each body paragraph should cover a separate point, and the sentences of each paragraph should offer strong evidence in the form of facts, statistics, quotes from experts, and real-life examples. The Secret to Good Paragraph Writing Consider various ways to make the argument, including using an analogy, drawing comparisons, or illustrating with hypothetical situation e.

Define terms and give background information. The concluding paragraph should summarize the most important evidence and encourage the reader to adopt the position or take action. The closing sentence can be a dramatic plea, a prediction that implies urgent action is needed, a question that provokes readers to think seriously about the issue, or a recommendation that gives readers specific ideas on what they can do. Revising the Persuasive Essay In the revision phase , students review, modify, and reorganize their work with the goal of making it the best it can be.

Keep these considerations in mind: Does the essay present a firm position on the issue, supported by relevant facts, statistics, quotes, and examples? Does each paragraph offer compelling evidence focused on a single supporting point? Is the opposing point of view presented and convincingly refuted? Is the sentence structure varied? Is the word choice precise? Editing the Persuasive Essay Next, proofread and correct errors in grammar and mechanics, and edit to improve style and clarity.

Publishing the Persuasive Essay Sharing a persuasive essay with the rest of the class or with family and friends can be both exciting and intimidating. Time4Writing Teaches Persuasive Essay Writing Time4Writing essay writing courses offer a highly effective way to learn how to write the types of essays required for school, standardized tests, and college applications.

Register Now to get started right away View our course overview. With the help of my incredible teacher, I have brought my writing to a new level. Use Time4Learning As A:

The Persuader's Toolkit

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Writing persuasive copy is the goal of every professional copywriter. Persuading readers to agree with you can help convert them into paying customers. While it can prove challenging at times, persuasive copywriting can be learned and perfected by following some basic techniques.

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WRITING TOPERSUADE 2. Personal pronouns Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them.

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For instance, imagine you had to persuade people to buy a certain toothpaste. You could write about the great taste, or how clean your teeth feel or how white they are. It doesn't really matter what you find to write about as long as you get them to buy it. As shown in this persuasive writing prompt, the main purpose is not to inform, but to “persuade” or “convince” an audience (the school board) to think or act a certain way. The Five-Step Writing Process for Persuasive Essays.

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It’s also critical in persuasive writing, since a person can’t agree with you if they don’t truly get what you’re saying. Of course, there’s good repetition and bad. To stay on the good side, make your point in several different ways, such as directly, using an example, in a story, via a quote from a famous person, and once more in your summary. Writing to Persuade: Proven Techniques That Convince Others To Listen To You, Take You Seriously, And Change Their Minds. Paperback – May 27, by Alison M. Gunn Ph.D. (Author)3/5(2).